IMBA Canada BC Rep Blog

Canada – January 12, 2010 – Cineplex Entertainment and Citizen Pictures take movie audiences on a ride only the most intense cyclists have experienced – including seven-time Tour de France winner Lance Armstrong – as they compete in one of the world’s most grueling mountain bike races in Race Across the Sky – Leadville Trail 100. Shown exclusively in select Cineplex Entertainment theatres on Wednesday, January 27^th and Sunday, February 7^th, 2010, these special events will feature the debut of the documentary, “Race Across the Sky.”

“The Leadville Trail 100 is one of those events…Like the New York City Marathon or the Ironman, where people say, one day I want to do that,” said Armstrong. “It’s the purest level of passion that you can get.”

“Cineplex Entertainment is pleased to partner with Citizen Pictures to invite cyclists and mountain bike racing fans to the Canadian premiere of Race Across the Sky – Leadville Trail 100,” said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. “Watching the competitors race on difficult terrain with picturesque Colorado as the back drop on our big screens is sure to impress.”

Citizen Pictures filmed against the misty backdrop of a former mining town in Colorado that sits at 10,200 feet to capture the drama of the 2009 LT100 mountain bike race. The LT100 began as a running race 27 years ago to draw tourism to Leadville, Colo. The mountain bike race was added in 1994 and has become a competition with more than 1,000 entries and a lottery determining who will compete. The course includes 14,000 vertical feet of climbing and often severe weather changes. Competitors race on dirt trails, mining roads and Forest Service roads, hoping to cross the finish line in 12 hours or less.

Cameras followed the cyclists from the start through to the finish line and all 100 miles in between as they competed in the August 2009 competition – one of the most intense endurance races of all time. Witness breathtaking aerial views as the camera crew follows the competitors as they cycle over 100 miles of dangerous mountain terrain through extreme climate changes ranging from heat to hail and from rain to snow.

“If you’re lucky enough to get into this race, it will be the hardest day on the bike you’ll ever experience. 100 miles, off-road, all above 10,000 ft,” said Frank Matson, CEO of Citizen Pictures. “The summit is a relentless climb to the top of Columbine Mine at 12,570 ft. The only thing you can count on is that anything can happen.  And if at the end of the day you’ve crossed the finish line, you’ve won.”

Advance tickets are now available online at www.cineplex.com/events as well as at participating theatre box offices. Admission for children ages 3 – 13 is $8.00, seniors is $10.50 and general admission is $12.50. A special group rate is also available for groups of 20 or more. For more information on group rates, call 1-800-313-4461 or email corporatesales@cineplex.com.

Cineplex Entertainment will present Race Across the Sky – Leadville Trail 100 at the following select theatres across the country on Wednesday, January 27^th at 7 pm and Sunday, February 7^th at 1 pm (local time):

BRITISH COLUMBIA

Coquitlam: SilverCity Coquitlam Cinemas, 170 Schoolhouse Street

Kamloops: Cineplex Odeon Aberdeen Mall Cinemas, 700-1320 Trans Canada Highway

Kelowna: Famous Players Orchard Plaza 5 Cinemas, 160-1876 Cooper Road

Langley: Colossus Langley Cinemas, 20090 91A Avenue

Mission: SilverCity Mission Cinemas, 32555 London Avenue

Nanaimo: Galaxy Cinemas Nanaimo, 213-4750 Rutherford Road

Pitt Meadows: Cineplex Odeon Meadowtown Cinemas, 19800 Lougheed Highway

Prince George: Famous Players 6 Cinemas, 172-1600 Fifth Avenue

Richmond: SilverCity Riverport Cinemas, 14211 Entertainment Way

Surrey: Cineplex Odeon Strawberry Hill Cinemas, 12161 72^nd Avenue

Vancouver: Cineplex Odeon Park & Tilford Cinemas, 200-333 Brooksbank Avenue and Scotiabank Theatre Vancouver, 900 Burrard Street

Vernon: Galaxy Cinemas Vernon, 2306 Highway 6

Victoria: SilverCity Victoria Cinemas, 3130 Tillicum Road

This entry was posted on Tuesday, January 5th, 2010 at 8:33 pm and is filed under Announcements. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.